RESEARCH: AUDIENCE THEORY

 

Audience theory from TomBowling2

PLANNING: CHARACTERS

 CHARACTER CONCEPTS

the good angel /bad angel dichotomy is a concept that dates from medieval morality plays. The painting above by William Blake depicts this opposition and it's cruelty as they fight over a child, Blake's aggressive depiction of the evil spirit lunging from the fire establishes this metaphorical battle for morality and goodness.

We look to create a similar dynamic to depict the teenage experience in our film opening. Gabe (on the left) symbolising the draw to the criminal path and a life of rebellion while there is a clear counterbalance exerted by the angelic Holly (on the right) who is redemptive and wholesome, representing strong social values and a new life for Arran.

With these concepts in mind, the respective characters must be polar opposites as depicted in the drawings of evil and good in the Romantic Era. 

COSTUME DESIGN

https://pin.it/5SGjMuQ

The stereotype of people who do community service are the typical full tracksuit often worn with a beanie and fingerless gloves. We experimented with the idea of using orange jumpsuits (as evident at the bottom of the screenshot) however High Vis jackets would be far more realistic to get in our time frame and would be more realistic in application to UK community service.

The importance of stereotypes are made clear through our research into Frank Ash and his views on stereotypes, he says that stereotypes are comfortable to audiences and will apply many of the characteristics they previously identify with the stereotypes.

Therefore the stereotype of delinquents wearing tracksuits and black coloured clothing is essential in audiences resonating with the characters.

PLANNING: MY TARGET AUDIENCE

1. Who is my primary target audience?

My Primary target audiences would be anyone of aged 15-30. People who are fond of teen dramas or psychological thrillers will be most drawn to this film. The audience is not limited to any gender or race.

2. What kind of films and television are they likely to prefer?

The genre lands around the middle of a teen drama and a psychological thriller with enigma being the main driving factor for the hook which keeps audiences engaged. Therefore any TV or film which uses a similar hook would have a mutual audience. Many more grungy audiences who prefer a more dangerous lifestyle would possibly relate to the characters further therefore they may find more meaning within the film.

3. What platforms do they choose to watch films and where are they likely to see information about films?

I believe our audience would be British therefore much of their information on what shows to watch would be made through reliable British sources like The Guardian and they would further go to watch many of their shows through streaming services like Netflix

4. What brands do they prefer?

This audience would be keen on more underground, vintage clothing to reflect how they are different group in society.

My film provides a level of depth into the minds of a teenager that many shows just gloss over

5. What makes my film stand out from the competition?

My film provides a level of depth into the minds of a teenager that many shows just gloss over.

6 . Why should my audience watch my film? 

We are willing to bring a level of personality towards our work considering it is only two of us working on it and I am going to put the level of work into the film to make something that we can be proud of later to come. This means the cinematography and visual codes will be of higher quality then you'd expect from a general student production. 

I have made an audience profile that I believe reflects the kinds of films our target audience would enjoy, as well as how they fit into different social groups.

 

PLANNING TREATMENT

 Writing a treatment

Friday 13th November - Tuesday 17th November

We had done some research into how to write a treatment, this is what we had found:

• Write a short/brief outline
• Remember what the purpose/meaning is of the treatment
• Don’t include all of the information
• Make the treatment readable and moving
• Show an active protagonist
• Include two or three intriguing, vivid images

As part of our research we took part and watched a Future Learn video/course, which is presented by Frank Ash. Frank Ash has taught us storytelling and creativity technique to teams across the BBC and worldwide. 

See link below for Frank Ash’s Video:

https://www.youtube.com/watch?v=Z0DjaV-Y-90

Four Key Points/Quotations: 

1.     “What is the story?” - What is it all about, what is about, what is the issue about (Top line)

2.     “What is going to happen?” - giving them a questions that gives the audience a sense of anticipation and suspense.

3.     “What big story question” - what is the questions that your going to pose at the beginning of the story, which is gong to give the audience a sense of anticipation and suspense. The end goal.

4.     “How will this story relate and connect to me (personally)” - think about the main theme in this storyline.

Our Treatment

Kevin has been given court mandated community service  for stealing from a convenience store and emerges with little reason to go straight. He does not realise how much prejudice he will face based on his criminal record  and how many setbacks threaten to sink him. He is haunted by his past mistakes. It comes to a head when he is almost tempted back to his old ways, until a chance encounter offers new hope.

Top Line/Title and Big Questions

We decided our top line would be: “Facing life with a criminal record in their back” 

Title: “Criminal Faces” 

Big Question: "will Kevin make peace with his past and find a future?"

RESEARCH: Scoop.it

 I used scoop.it as a way of accumulating all of my research ad compiling it into a very easy access format with clear labels. I further made comments below the video's as a way of reminding myself why  I picked the certain video clips.

The resolution on the screenshot makes it hard to see dome of the text therefore the link to the page is here

Black Panther - Title Sequence

 

• Production Company - Marvel Studios
• Distribution Company - Walt Disney Studios Motion Pictures
• Director - Ryan Coogler
• Writers - Ryan Coogler and Joe Robert Cole
• Executive Producers - Kevin Feige
• Based on -  Mavel Comics by Stan Lee, and Jack Kirby
• Director of Photography - Rachel Morrison
• Production Designers - Hannah Beechman
• Editors - Michael P. Shawver
• Costume Designer - Ruth Carter
• Visual Effects Supervisor - Geoffrey Bauman
• Visual Effects Producer - Lisa Beroud
• Music - Dave Jordan
• Music Supervisor - Dave Jordan
• Casting - Sarah Halley Finn
• Chadwick Boseman, Michael B. Jordan, Lupita Nyong'o

Uncut Gems - Title Sequence

 

• Production Company - A24
• Distribution Company - A24
• Director - Josh Safdie
• Writers - Josh Safdie, Benny Safdie, Ronald Bronstein
• Producer - Lakeith Stanfield, p.g.a 
• Executive Producers - Oscar Boysoue, Scott Rudin and Brad Winderbaum
• Executive Producers - Thommas M Hammel, Sebastian Bear-Mallard
• Co Producer - David J. Grant
• Based on -  The New York city's diamond district
• Director of Photography - Javier Aguirresarobe
• Production Designers - Sam Liscenco
• Editors - Ronald Bronstein
• Costume Designer - Mayes C. Rubeo
• Visual Effects Supervisor - Jake Morrison
• Visual Effects Producer -Benny Safdie
• Music - Mark Mothersbaugh
• Music Supervisor - Dave Jordan
• Casting - Sarah Halley Finn
• Adam Sandler, Kevin Darnett, Keith William Richards, Judd Hirsch, Eric Bogosian, Julia Fox, Lakeith Stanfield